Chief Product Officer, Alison Brushaber, explains why not all coconut oils are the same and why Hail Merry's Miracle Tarts are made from pure organic extra virgin coconut oil.
Trans Fats, Genetically Modified Ingredients, food allergens and unhealthy food additives continue to grab the headlines. Moms are more wary than ever before about what they buy for their children. In a recent survey 37% of new moms with babies aged 0 to 1 year old say that safety is their number one concern.*
Trans Fats are made of soybean oil or cottonseed oil that would naturally be liquid at room temperature but through a process called hydrogenation they artificially create a solid oil or shortening by adding hydrogen to the fat chain. Hydrogenated fats have been widely used in the baking industry because they were cheaper and increased the shelf life of the baked products. The FDA announced on November 7, 2013, a ban on Trans fats because of mounting evidence that it clogs your arteries and is responsible for up to 20,000 heart attacks and up to 7,000 deaths each year.
Coconut oil is a plant based saturated fat used instead of hydrogenated shortening in Hail Merry's Miracle Tarts and Macaroons. Coconut oil contains 50% lauric acid as one the fatty acids in this fat chain. Human breast milk contains 6% lauric acid. Lauric acid has antimicrobial benefits as well as other benefits. We like to say ‘Google the benefits of coconut oil’ because there is so much research about the benefits of coconut oil. With the latest ban on Trans fats the study of what fats are doing to our bodies continues to mount. Coconut oil, once demonized by the baking industry because it was a saturated fat is now gaining popularity because of the many benefits it has.
Not all coconut oils are the same. Some are made by harvesting the whole coconut, removing the coconut flesh, called copra, and then through a cold process expeller press, squeezing out the oil and separating it from the remaining coconut. This is called virgin or extra virgin coconut oil.
Another process is called RBD which stands for refined, bleached and deodorized. In this process, the copra is dried by kiln drying, sun or smoke. To get more oil out of the dried copra, high heat and solvents are used. A bleaching agent is often used to make a coconut oil that is colorless, odorless and does not have a strong flavor. Sometimes food coloring is added to make the oil light or white. If this refined, bleached and deodorized oil is not hydrogenated then it can be labeled as ‘natural’.
The luscious taste and texture of the ganache in the center of the Hail Merry's MiracleTarts is from organic extra virgin coconut oil. Rest assured Moms, we are using pure ingredients.
* Source: Mintel